Influencer and UGC Coordinator

Job Purpose

To plan and execute credible influencer partnerships, micro-creator collaborations and user-generated content (UGC) programs for Bio-Xin Cosmeceuticals. The role is responsible for turning creator reach and authentic customer experiences into brand trust, meaningful engagement, qualified leads, treatment appointments, website traffic and measurable sales outcomes.

Key Responsibilities

1. Creator Discovery & Selection

• Identify and shortlist influencers, micro/nano creators and customer advocates based on brand fit, audience relevance, engagement authenticity, content quality, geographic reach and reputation.

• Evaluate creator profiles, audience demographics, engagement patterns, previous collaborations and potential conflicts with competing brands.

• Assess follower authenticity, suspicious engagement, controversial content history and potential brand-safety risks before recommending partnerships.

• Develop and maintain a structured creator database with profiles, rates, performance history, contact details and collaboration status.

2. Campaign Planning & Creator Briefing

• Develop creator campaign plans aligned with brand awareness, product education, treatment promotion, lead generation and sales objectives.

• Prepare clear creative briefs covering campaign objectives, deliverables, platforms, timelines, key messages, calls to action, content guidelines and measurement requirements.

• Encourage natural storytelling and authentic creator expression while maintaining approved medical, product and brand communication boundaries.

• Coordinate product seeding, branch visits, treatment experiences, product launches, special events, reviews and testimonial campaigns.

• Work with content, medical and campaign teams to ensure creator content supports broader marketing priorities.

3. Creator Negotiation & Administration

• Negotiate creator fees, barter arrangements, deliverable packages, content usage rights, exclusivity, revision terms, paid amplification permissions and payment schedules.

• Coordinate agreements, consent forms, invoices, deliverable records, publication links and payment status.

• Maintain campaign budgets and track creator-wise expenditure against approved allocations.

• Ensure agreed deliverables, timelines, disclosure requirements and contractual obligations are fulfilled.

• Coordinate with Finance, Procurement and other relevant teams for approvals, documentation and payments.

4. User-Generated Content (UGC) Development

• Source and coordinate authentic customer content, including product reviews, unboxing videos, skincare routines, treatment journeys and customer testimonials.

• Collect explicit customer consent and verify usage permissions before recording, publishing or repurposing customer-generated content.

• Develop UGC submission guidelines, creator challenges, product trial communities and structured testimonial collection programs.

• Coordinate the collection and organization of raw footage, edited assets, captions, testimonials and publication-ready content.

• Maintain a searchable UGC library documenting asset ownership, consent status, permitted channels, usage restrictions and expiry dates where applicable.

• Prioritize authentic customer experiences without making positive reviews, favorable testimonials or guaranteed outcomes a condition of participation.

5. Content Review & Compliance

• Coordinate the review of influencer scripts, captions, product demonstrations and treatment-related content with the Content Strategist and Medical Content Specialist, as appropriate.

• Ensure product and treatment claims remain within approved communication guidelines and are supported by appropriate evidence.

• Identify and address misleading results, unsupported guarantees, unsafe demonstrations, inappropriate before-and-after claims and undisclosed paid partnerships.

• Ensure sponsorship disclosures, consent requirements and content usage permissions are fulfilled before publication.

• Review published content against agreed deliverables and approved briefs, coordinating corrections or removal when necessary.

• Escalate medical, reputational, contractual and other sensitive issues to the appropriate authorized stakeholders.

6. Campaign Measurement & Relationship Management

• Track campaign performance across reach, views, engagement, saves, shares, audience sentiment, link clicks, promo-code usage, qualified leads, appointments and attributable orders.

• Use available tracking links, campaign-specific promo codes and reporting systems to measure creator-level contribution.

• Analyze creator-wise cost efficiency, cost per lead, cost per appointment, conversion performance and ROI/ROAS where reliable attribution data is available.

• Prepare post-campaign performance reports highlighting results, insights, content quality and optimization opportunities.

• Identify high-performing creators for repeat collaborations, long-term ambassador partnerships and integrated brand campaigns.

• Maintain professional creator relationships through timely communication, clear expectations, constructive feedback and reliable coordination.