Marketing Manager

In the rapidly evolving healthcare industry, effective marketing is crucial to enhance the visibility, reputation, and service outreach of a CD Path & hospital (Pvt.) Ltd. The role of a Marketing Manager is central to driving strategic initiatives that promote the hospital’s medical services, specialty departments, and community outreach programs. The Marketing Manager is responsible for building brand awareness, increasing patient engagement, and implementing innovative marketing campaigns to position the hospital as a trusted healthcare provider in a competitive market. This role demands a blend of strategic thinking, healthcare industry knowledge, digital expertise, and communication skills to align marketing efforts with the hospital’s mission of delivering exceptional patient care.

Job Responsibilities:

1. Develop and Execute Marketing Strategies:
   Plan and implement comprehensive marketing campaigns to promote hospital services, departments, and specializations.

2. Brand Management:
   Maintain and enhance the hospital's brand image across all media and communication platforms.

3. Digital Marketing:
   Oversee social media, SEO/SEM, email campaigns, website updates, and online reputation management to improve digital presence and patient engagement.

4. Patient Outreach & Retention:
   Design programs to attract new patients and build loyalty among existing patients through education, communication, and relationship management.

5. Market Research & Analysis:
   Conduct market research to identify trends, competitor strategies, and patient needs to shape marketing plans accordingly.

6. Media and Public Relations:
   Coordinate with media outlets, prepare press releases, and organize health awareness programs, events, and press conferences.

7. Advertising and Promotional Activities:
   Plan and manage advertising budgets, vendor relationships, and promotional materials including brochures, banners, and digital creatives.

8. Collaboration with Clinical Teams:
   Work closely with doctors, department heads, and administrative teams to promote new treatments, services, and success stories.

9. Monitoring and Reporting:
   Track the effectiveness of marketing activities, analyze KPIs, and report ROI to hospital management regularly.

10. Corporate & Community Engagement:
    Build relationships with corporate clients, insurance providers, and community organizations to increase referrals and partnerships.

11. Crisis Communication Management:
    Develop and execute communication strategies during crises or sensitive healthcare issues.

12. Team Leadership:
    Supervise and guide the marketing team, assigning tasks and ensuring timely completion of projects.