Executive/ Sr. Executive , Digital Advertising

A leading international convenience store chain and one of the largest in its home country is entering the Bangladesh retail market through a joint venture with Kazi Farms Limited. With an ambitious vision to set new benchmarks in retail customer experience the project is currently in its pre-opening phase. To be part of this exciting journey, we are seeking a competent Executive / Sr. Executive, Digital Advertising to oversee and coordinate all functions in close collaboration with both the international project team and local stakeholders.

Job Purpose:

Ensure effective media advertising strategies to maintain brand position as the No. 1 retail brand by managing budgets, selecting optimal media channels and coordinating smooth campaign execution across branches and vendors.

Key Responsibilities:

• Plan and allocate media advertising budgets for branches, ensuring alignment with company targets and Media Activation Manager validation.

• Monitor the execution of media placements, particularly outdoor advertisements to ensure alignment with planned strategies.

• Estimate and plan promotional material needs based on branch expansion and ensure proper distribution.

• Manage procurement, allocation and control of in-store communication materials for regular campaigns, major events and thematic promotions.

• Use digital tools to support brand communication and promotional activities.

• Maintain strong communication with other internal departments

• Coordinate with the design team to create promotional materials. Share finalized materials with relevant teams.

• Ensure promotional materials (e.g., shelf talkers, posters) are printed and delivered to branches on time.

• Maintain strong working relationships with media partners, suppliers, and agencies.

• Support local and national off-air promotional events, sponsorships, and incidental marketing activities.

• Work with internal departments to ensure smooth coordination and successful campaign delivery.