Senior Copywriter
Job Summary
Vacancy: --
Salary: Negotiable
Age: At least 24 years
Experience: 5 to 7 years
Location: Dhaka (DOHS Mirpur)
Published: November 5, 2026
Requirements
Education
- Bachelor of Social Science (BSS) in Mass Communication & Journalism
- Master of Arts (MA) in English
- Bachelor of Business Administration (BBA) in Marketing
Experience
- 5 to 7 years
- The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, E-commerce, Healthcare/Lifestyle product, Hospital
Additional Requirements
- Age At least 24 years
Education: Bachelor’s or Master’s degree in Marketing, English, Mass Communication, Journalism, Media Studies, or a related field.
Experience: Minimum 5 years of hands-on experience in content strategy and copywriting, with a proven track record of campaign ownership in a senior role.
Industry Preference: Skincare, cosmeceuticals, healthcare, beauty, wellness, or service-based brand experience is strongly preferred.
Portfolio Requirement: A bilingual (Bangla & English) writing portfolio showcasing successful multi-channel campaign samples is mandatory.
Strategic Thinking & Consumer Psychology: Deep understanding of buyer behavior, pain points, and decision-making triggers.
Bilingual Copywriting: Exceptional fluency and persuasive writing capability in both Bangla and English.
Creative Storytelling & Scriptwriting: Strong narrative structuring skills for long-form, short-form, and ad video scripts.
Platform-Native Writing & SEO: Familiarity with social search, keyword placement, and channel-specific algorithms.
Conversion Communication: Mastery over sales funnels, direct-response copy, and lead-generation messaging.
Editorial Discipline: High attention to detail, proofreading accuracy, thorough research ability, and strict adherence to deadlines.
AI Tool Integration: Proficiency in leveraging AI-assisted ideation tools while preserving human judgment, brand authenticity, and original creative execution.
Educational & Experience Requirements
Required Competencies:
Responsibilities & Context
Job Purpose:
To develop and execute strategic content plans and compelling brand narratives that strengthen Bio-Xin cosmeceuticals’ brand positioning, enhance audience engagement, and drive customer acquisition and conversion. The role is responsible for creating impactful, science-backed, and audience-centric content across digital platforms, ensuring consistent brand voice, effective campaign execution, and continuous content optimization through performance analytics and audience insights.
Key Responsibilities
1. Content Strategy & Planning
- Develop monthly, quarterly, and campaign-based content strategies and editorial calendars.
- Define content pillars, formats, and frequencies tailored by audience segment, skin concern, funnel stage, and platform.
- Build integrated messaging architectures for product launches, clinical treatments, doctor features, branch expansions, and seasonal campaigns.
- Analyze content gaps, competitor activities, search trends, and audience queries to identify new engagement opportunities.
2. Copywriting & Storytelling
- Write compelling captions, headlines, hooks, CTAs, carousel copy, landing-page copy, video scripts, and ad copy in both Bangla and English.
- Translate complex skincare science and clinical treatment information into clear, relatable, and persuasive language.
- Transform customer reviews, founder journeys, doctor expertise, and brand milestones into authentic and emotional brand stories.
- Plan short-form video content structures—focusing on the first 3-second hooks, mid-video retention techniques, and conversion-focused calls to action.
3. Campaign Development
- Conceptualize the "Big Idea" for product launches, treatment promotions, branch openings, seasonal offers, and brand awareness initiatives.
- Build structured campaign sequences following the model: Teaser → Reveal → Education → Proof → Conversion → Retargeting.
- Prepare comprehensive creative briefs, key message frameworks, visual directions, mandatory copy guidelines, and platform adaptations.
4. Quality Assurance & Brand Voice Management
- Maintain and update the Bio-Xin tone of voice, medical terminology, product claim guidelines, and brand style guide.
- Conduct thorough copy reviews and final proofreading for graphics, video scripts, doctor features, and influencer content.
- Collaborate closely with the Medical Content Specialist for clinical accuracy and the Community Team for audience relevance.
5. Performance Optimization
- Plan and execute A/B testing for hooks, captions, thumbnails, CTAs, and content formats.
- Extract actionable insights from content performance analytics and integrate key learnings into future calendars.
- Re-package, repurpose, and scale high-performing content across multiple channels.
Skills Required
Compensation & Other Benefits
- Salary Review: Yearly
- Festival Bonus: 2
- Competitive salary
- Career growth opportunities
- Professional learning and development
- Friendly and collaborative work environment
- Opportunity to work with one of Bangladesh`s leading skincare and aesthetic brands
Workplace
Work at office
Employment Status
Full Time
Gender
OTHER
Job Location
Dhaka (DOHS Mirpur)
Company Information
Bio-Xin Cosmeceuticals
Address:
Bio-Xin Cosmeceuticals, Mirpur DOHS Cultural Center (Level-4), Road 9, Avenue 2, Mirpur DOHS, Mirpur 12, Dhaka.
