Management Trainee Officer - Brand

Overview:

PRAN-RFL Group, one of the most diversified and innovation-driven conglomerates Bangladesh, is looking for talented and dynamic professionals for the position of Management Trainee Officer – Brand. With a strong legacy of excellence, we have been at the forefront of delivering quality, value, and innovation across a wide range of industries.

This role provides aspiring professionals with the opportunity to gain hands-on experience in brand management, marketing strategy, and consumer engagement. The selected candidate will work closely with senior brand managers and cross-functional teams to learn, contribute, and grow into a future leader in marketing.

Job Responsibilities:

• Assist in formulating and implementing ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to enhance brand visibility and consumer engagement.

• Contribute to the planning, development, and execution of brand campaigns that align with organizational objectives and market trends.

• Coordinate with creative agencies, media partners, and internal teams to ensure effective execution of brand initiatives.

• Conduct in-depth market research and competitor analysis to identify emerging trends, consumer behavior, and industry benchmarks.

• Provide actionable insights to support strategic decisions on product positioning, promotional activities, and market entry strategies.

• Assist in measuring brand performance metrics and preparing periodic reports for senior management.

• Collaborate in creating brand differentiation strategies to establish and maintain strong brand equity.

• Support product innovation initiatives, including packaging, pricing, and promotional strategies, to ensure competitiveness in the marketplace.